Privacy Policy

Last updated: April 2026

Welcome to the Pollen Projects Inc Privacy Policy.

Pollen Projects Inc is committed to protecting and respecting your privacy. This policy informs you how we and our subsidiary and affiliate companies ("Affiliates") look after your personal data when you visit our website (sylvalabs.com), use our services, or interact with us by any other means. It also tells you about your privacy rights and how the law protects you.

1. Important Information and Who We Are

1.1 Purpose of This Privacy Policy

This privacy policy aims to give you information on how Pollen Projects Inc collects and processes your personal data through your use of our website, including any data you may provide when you sign up to our newsletter, purchase our products, make an enquiry, or otherwise engage with us.

This website is not intended for children and we do not knowingly solicit or receive data relating to children under the age of 13.

1.2 Controller

This policy is issued on behalf of Pollen Projects Inc and its Affiliates. Pollen Projects Inc is our global data controller — the entity responsible for and in charge of your data.

Any questions about this policy or our privacy practices, including requests to exercise your legal rights, should be directed to the contact details set out in Section 10 below.

1.3 Changes to This Privacy Policy

We may review this privacy policy from time to time. We will notify you of any changes by uploading the updated version to our website and adjusting the "Last updated" date at the top of this policy. We encourage you to review this policy periodically.

1.4 Third-Party Links

This website may include links to third-party websites, plug-ins and applications. Clicking on those links may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

2. The Data We Collect About You

Personal data means any information about an individual from which that person can be identified. We may collect, use, store and transfer different kinds of personal data about you, grouped as follows:

Identity Data: first name, last name, username or similar identifier, date of birth and gender
Contact Data: billing address, delivery address, email address and telephone numbers
Financial Data: bank account and payment card details
Transaction Data: details about payments to and from you and other details of products and services purchased from us
Technical Data: internet protocol (IP) address, login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website
Profile Data: username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses
Usage Data: information about how you use our website, products and services
Marketing and Communications Data: your preferences in receiving marketing from us and our third parties and your communication preferences

We also collect, use and share Aggregated Data (statistical or demographic data) for analysis, marketing and business purposes. Aggregated Data is not considered personal data as it does not directly or indirectly reveal your identity.

We do not collect any Special Categories of personal data (race or ethnicity, religious or philosophical beliefs, health data, genetic or biometric data, sexual orientation, political opinions, or trade union membership). Nor do we collect any information about criminal convictions and offences.

3. How Is Your Personal Data Collected?

We collect data through:

Direct interactions — when you purchase our products, create an account, subscribe to our newsletter, attend our events, request marketing, enter a competition, or contact us
Automated technologies or interactions — as you interact with our website, we automatically collect Technical Data via cookies, server logs and similar technologies
Third parties or publicly available sources — including analytics providers (e.g. Google), advertising networks, payment and delivery service providers, and data brokers

4. How We Use Your Personal Data

We will only use your personal data when the law allows us to. The legal bases on which we rely are:

Performance of a contract — to enter into or perform a contract with you
Legitimate interests — where it is necessary for our legitimate business interests and your interests and fundamental rights do not override those interests
Legal obligation — where we are subject to a legal requirement to process your information
Consent — in some circumstances, for example before sending you direct marketing communications

The table below sets out how we use your personal data and the legal basis for each purpose:

Purpose/Activity	Type of data	Lawful basis for processing
To register you as a new customer	Identity, Contact	Performance of a contract with you
To process and deliver your order, manage payments, and collect money owed	Identity, Contact, Financial, Transaction, Marketing & Communications	Performance of a contract; Legitimate interests (to recover debts)
To manage our relationship with you, including notifying you of updates, sending technical alerts, and requesting reviews	Identity, Contact, Profile, Marketing & Communications	Performance of a contract; Legal obligation; Legitimate interests (to keep records updated)
To enable you to take part in a prize draw, competition or survey	Identity, Contact, Profile, Usage, Marketing & Communications	Performance of a contract; Legitimate interests (to study how customers use our products)
To administer and protect our business and website	Identity, Contact, Technical	Legitimate interests (for running our business, IT services, network security); Legal obligation
To deliver relevant website content and advertisements and measure advertising effectiveness	Identity, Contact, Profile, Usage, Marketing & Communications, Technical	Legitimate interests (to study how customers use our products and grow our business)
To use data analytics to improve our website, products, marketing and customer relationships	Technical, Usage	Legitimate interests (to keep our website relevant and develop our business)
To make suggestions and recommendations about goods or services that may interest you	Identity, Contact, Technical, Usage, Profile, Marketing & Communications	Legitimate interests (to develop our products and grow our business)

Marketing

We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what products and services may be of interest to you. We may send you marketing communications about new products and offers, provided that we obtain your consent to do so. If you no longer wish to receive marketing messages, you have the right to opt out at any time by following the instructions in any marketing message or by contacting us directly.

We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.

5. Disclosures of Your Personal Data

We may share your personal data with:

Other companies in the Pollen Projects Group
Service providers: e-commerce platforms (Shopify), payment processors (Stripe), analytics providers (e.g. Google), CRM providers (Klaviyo), email service providers (Twilio), and security tools (Cloudflare)
Professional advisers: lawyers, bankers, auditors and insurers
Regulatory authorities and law enforcement where required by law
Third parties in connection with a business sale, merger, or acquisition

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes.

6. International Data Transfers

We are a global business. Your personal data may be transferred to and processed in countries other than the United States, including the United Kingdom and other countries where our Affiliates or service providers operate.

When we transfer your personal data outside the US, we ensure appropriate safeguards are in place. Where we transfer data to the United Kingdom, we rely on the UK's data protection framework. Where we transfer data to other countries, we use standard contractual clauses or other appropriate transfer mechanisms.

Please contact us if you want further information on the specific mechanisms used when transferring your personal data internationally.

7. Data Security

We have put in place appropriate technical and organisational security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. We limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know.

We have procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

8. Data Retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure, the purposes for which we process your personal data, and the applicable legal requirements.

In some circumstances you can ask us to delete your data. In some circumstances we will anonymise your personal data for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

9. Your US Privacy Rights

Depending on where you reside in the United States, you may have the following rights regarding your personal data:

9.1 Rights Available to All US Residents

Right to know — you have the right to know what personal data we collect, use, disclose, and sell about you
Right to access — you have the right to request access to and obtain a copy of the personal data we hold about you
Right to correction — you have the right to request that we correct inaccurate personal data we hold about you
Right to deletion — you have the right to request that we delete personal data we have collected from you, subject to certain exceptions
Right to opt out of sale or sharing — we do not sell your personal data to third parties for monetary consideration. To the extent we share your data with advertising partners or analytics providers in a way that could constitute a "sale" or "sharing" under applicable law, you have the right to opt out
Right to non-discrimination — we will not discriminate against you for exercising any of your privacy rights

9.2 Additional Rights for California Residents (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA) provides you with additional rights:

Right to know the categories of personal information collected, the purposes for collection, and the categories of third parties with whom we share your information
Right to opt out of the sharing of your personal information for cross-context behavioural advertising
Right to limit the use and disclosure of sensitive personal information
Right to request that we correct inaccurate personal information
Right to data portability — to receive your personal information in a portable, readily usable format

To exercise any California privacy rights, please contact us using the details in Section 10 below. We will respond to verifiable consumer requests within 45 days. We may extend this period by an additional 45 days where reasonably necessary, with prior notice.

California residents may also submit requests via our email address below and include "California Privacy Request" in the subject line.

Do Not Sell or Share My Personal Information:

We do not sell personal information to third parties for money. To opt out of any sharing of your personal data that could constitute a "sale" or "sharing" under the CCPA/CPRA, please contact us at hello@sylvalabs.com with the subject line "Do Not Sell or Share My Personal Information".

9.3 Additional Rights for Virginia Residents (VCDPA)

If you are a Virginia resident, the Virginia Consumer Data Protection Act (VCDPA) provides you with the right to access, correct, delete and obtain a copy of your personal data, and to opt out of targeted advertising, the sale of personal data, and profiling in furtherance of decisions that produce significant effects on you. To exercise these rights, contact us using the details in Section 10.

9.4 Other State Residents

Residents of Colorado, Connecticut, Utah, Texas, Montana, Oregon, and other states with comprehensive consumer data privacy laws may also have rights to access, correct, delete, and/or obtain a copy of their personal data, and to opt out of certain uses of their personal data. To exercise any such rights, please contact us using the details in Section 10.

9.5 Exercising Your Rights

To exercise any of the rights described above, please contact us at hello@sylvalabs.com. We may need to request specific information from you to help us confirm your identity before we can process your request. We will not charge a fee for processing your request unless your request is clearly unfounded, repetitive or excessive.

10. Cookies

We use cookies and similar tracking technologies to track the activity on our website and store certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our website.

We use the following types of cookies:

Strictly necessary cookies — essential for you to browse the website and use its features
Analytics cookies — help us understand how visitors interact with our website by collecting and reporting information anonymously
Marketing cookies — used to track visitors across websites to allow us to display relevant advertisements

11. Contact Details

If you have any questions about this privacy policy or our privacy practices, or to exercise any of your privacy rights, please contact us:

Pollen Projects Inc

Email: hello@sylvalabs.com

Postal address: 7 Bell Yard, London, WC2A 2JR, United Kingdom

Please mark the subject line of your email with the nature of your request (e.g., "Privacy Request", "California Privacy Request", "Do Not Sell or Share") to ensure it is directed to the right team.